People use email marketing when they need to: -

Make customer communication more efficient and to improve the productivity or their marketing resources

 Improve email marketing deliverability—ensuring their communications are delivered to the highest percentage of recipients as possible

·Accelerate customer acquisition and conversion rates from their email marketing efforts

·Track the performance of their marketing efforts from communication to transaction—connecting campaigns to tangible return on marketing investment

·Leverage dynamic content for customized one-to-one, one-to-many or many-to-many email marketing communications

·Reduce their marketing costs while improving the performance and productivity of their marketing resources

·Make it easier and faster for customers to buy their products and services than any other marketing or sales channel

·Integrate voice, fax and SMS text communications channels with their email marketing efforts

·Maximize Web analytics data to improve customer acquisition, customer retention and customer growth results

You probably realize the benefits of using email marketing as a cost-effective alternative to other marketing tactics that carry higher costs of acquisition. MoM helps you develop and execute strategies that not only reduce your costs of acquisition compared to other campaigns, but also to transform your email marketing channel into a powerful revenue generation and customer retention resource for your organization.

MoM's email marketing solutions are available as either a hosted (Web-based) or enterprise online marketing solution—backed by the expertise and thought leadership of its email marketing solutions team.

MoM's email online marketing solutions include support for:

·Database-driven email marketing

·Dynamic content integration for improved campaign targeting and personalization

·Analysis and management of email deliverability, click-streams, conversion and return on investment

·List management, audience segmentation and targeting—including detailed reporting and Web analytics

·Behavioral remarketing—highly effective for reducing abandon rates and improving customer acquisition

Any organization that relies on the email marketing channel as a core component of their business can benefit from the thought leadership and technology innovation found in MoM's email marketing solutions.

Learn more about how MoM's email marketing solutions work.

Learn more about how companies are using email marketing solutions to reduce expenses, increase revenue and improve sales and marketing performance.